A recent survey has revealed that a whopping 1 in 3 businesses admit that they are still not fully GDPR compliant despite new General Data Protection Regulation (GDPR) laws being in full effect
Leading digital marketing agency, MarketingSignals.com surveyed over 1000 workers to find out why some businesses are still not fully GDPR compliant.
When asked how their businesses are not following the new laws, 35% said they are still sending marketing emails without the expressed consent.
In addition, 31% revealed they still have the data of those who haven’t agreed to opt in to having their data stored.
More than 1 in 5 (27%) revealed that they haven’t secured the data in case of a ransomware attack.
A further 22% say they have a longer process for those choosing to opt out from receiving information.
Hidden privacy-friendly choices (14%) rounded off the list of the top five ways businesses are still not GDPR compliant.
Gareth Hoyle, managing director at MarketingSignals.com said: “The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR regulations.
“GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible.
“Businesses need to understand that acting responsibly and ethically with customer data is crucial to protect and enhance brand reputation and ensure customer trust. Not only this, but it will enhance the quality of data collected which is a good thing for UK businesses.”
Shockingly, 17% admitted they are still unsure as to what the benefits of being GDPR compliant are.
Further findings revealed that those working in technology were the worst culprits when it comes to GDPR compliance, closely followed by those within the retail sector.
