Rose Braden is President of the Softwood Export Council* (SEC), an association of non-profits, including U.S. lumber grading agencies, wood products associations, state trade promotion offices, and members of academia. Together, they aim to increase exports of U.S. softwood lumber and building materials.
In her role, Rose leads the organization’s efforts to create and maintain international markets for U.S. softwood products. With extensive experience as an analyst, she particularly enjoys researching international markets and developing market entry and expansion strategies.
* a member of the U.S. Sustainability Alliance
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