Terri Crudup is an integrative oncology researcher, author, and patient advocate. As a two-time breast cancer survivor, she brings a unique perspective to her research and advocacy
Her passion is raising awareness, access, and funding of integrative oncology therapies to provide cancer patients better quality of life and improved survival outcomes. At IQVIA, she leads research investigating the benefits of combining complementary therapies with medical treatments, and helps pharmacuetical brand teams translate learnings into valuable patient support programs.
